Connected to opportunities: close to jobs, market and talent
Basingstoke and Deane is a place for scale-ups and ambitious entrepreneurs — a place for those who believe employee happiness is key to business success and for those eager to realise their fullest potential and leave a lasting impact.
The borough is already home to established businesses such as Eli Lilly and Company, Vitacress, Fujitsu, AA, Lenovo, Sony, Aecom and Lavazza. We have the space, connections, and
wide-ranging talent for future success, and this is evident in our high start-up success rate of 93.8% that sees 610 firms surviving their first year.
The borough’s strategic position in north Hampshire creates a magnet for skilled talent. With quick rail links to London and nearby cities and six universities only a short distance away, businesses have a rich talent pool to tap into.
“Nomios is a high-growth cybersecurity, networking, and IT automation specialist, born and bred in Basingstoke. Our culture is one of looking forwards, being innovative and remembering that it’s okay to fail along the way sometimes, but it’s not okay not to try. In seven years, we have moved four times – always in Basingstoke – to support our employee growth and their productivity with great access to talent within a 20-mile radius, and fabulous train links to both London and the north.”
Richard Butcher, Managing Director, Nomios
An excellent location
Situated within easy reach of major urban centres but without the high overheads, Basingstoke is supported by transport infrastructure that offers superb connectivity.
The transport hub of the south
Airports
Southampton 30 minutes
Heathrow 40 minutes
Gatwick One hour
By train
Reading 16 minutes
Southampton 31 minutes
London 45 minutes
Heathrow 58 minutes
By car
Reading 17 miles
Southampton 31 miles
Oxford 44 miles
London 50 miles
Ports
Southampton 37 miles
Portsmouth 41 miles
Updated January 2025
£8.03 billion
local economy value (2022). 13.87% increase from 2021.
6,915
Home to 6,915 businesses
23.6%
of population aged 20 and under
93.8%
start-up survival rate
£46.3 million
investment attracted by local companies in last five years