Basingstoke boost: the happy, productive town
People are happier in Basingstoke and Deane, it is a fact. The latest survey results show that the resident satisfaction rate is at an impressive 93%, a figure that has remained consistently high in recent years.
We focus on making this a place where people can live happily in lively neighbourhoods with lots of great things to do. Happy workers are 13% more productive, and in an era of fierce competition for talent, it has never been more important for businesses to invest in employee wellbeing. With affordable homes, a caring community and fulfilling career opportunities, businesses can get the Basingstoke boost — retaining and attracting a happy, productive workforce.
Updated March 2024
85%
of the population is economically active, compared with the whole of Great Britain at 79%
Top 7%
GVA per hour worked is £50.30, placing Basingstoke in the top 7% in the UK
£761
The average weekly earnings is £761
£350,000
The median house price is £350,000